A man who spent a lifetime putting his name on things is rebranding himself as a number, and promoting specialists are captivated.


go," Greg Behr, a co-founder of a Durham, North Carolina-based marketing consultancy that has worked with companies like Google and Uber, said in an email.

Mostly it's a marketing strategy; Trump buildings get higher rents," Trump wrote in his 2000 book "The America We Deserve." But that may no longer be true after his hotel business and real estate businesses suffered from association with his divisive presidency.

"The 'Trump' brand was damaged in his election loss and double impeachment," said David Painter, who spent 20 years working in branding before joining the faculty of Rollins College in Florida. "Thus, Trump has adopted '45' since it is a neutral number that he would probably rather people associate with him than his actual age or characterizations of his presidential term."

"Impeach 45! Impeach 45! Impeach 45!" Rep. Maxine Waters, D-Calif., said to cheers in July 2017 in a controversial moment that made headlines.

Then again, it might be a mistake to read too much into the moves of a man known for impulsive decisions.

the content  get from : www.nbcnews.com